Why You Need to Align Marketing to Business Goals
If you could do one thing to your marketing to make a sustainable difference in…
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
11 Home Office Decor Ideas to Improve Productivity [Infographic]
With the COVID-19 pandemic driving more people to work remotely, many marketers have been trying…
The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life
Waves of change are something marketers are accustomed to. We welcome them, even, timing our…
Why Marketing Automation Tools Are Essential to Businesses
A company can use any number of tools to grow its business, but adopting a…
Web Design Stats and Trends for 2021 [Infographic]
Did you know that users take 0.05 seconds, on average, to form an opinion about…
Do B2B Marketing and Sales Teams Cooperate Effectively?
B2B salespeople are much more likely than B2B marketers to say that their company’s sales…
Four Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
2020 threw all our calculated marketing plans and predictions out the window. But marketers are…
Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response…